Monster Energy
Creative Direction & Omnichannel Design
The Request
Develop a campaign to engage 18-24 party lifestyle consumers, promoting Rehab Monster Green Tea’s energy and recovery benefits.
My Role
Showcased an array of creative capabilities by designing cohesive Rich Media DOOH, CTV, and Desktop ads, including a custom interactive DJ table unit, and authoring engaging copy. This unique concept secured a $350K deal and set us apart from competitors.
