Lego Passion Points Campaign
Creative Direction & Interaction Design
The Request
Create a rich media campaign targeting parents of kids 6-12 to showcase LEGO’s diverse sets based on passion points like Animals, Ninjas, Friends etc.
35% ENGAGEMENT RATE
29.5% CTR
My Role
Led the creative direction and conceived this unique and unconventional ad unit in which users explore interactive scenes to find and engage with LEGO characters. This innovative approach secured a $700K deal with LEGO and resulted in a record 35% engagement rate and a 29.5% CTR.
Unit Functionality at a Glance
Ninja’s Scene
