Pepsi Rockstar
Creative Direction & Gamification Design
The Request
Build awareness and excitement among gamers and energy drink enthusiasts around the partnership between Rockstar Energy and Xbox’s Halo Infinite.
My role
Created a customized gamified experience using Halo Infinite graphics, which was critical in securing a $340K deal with Rockstar Energy
To ensure the design resonated with the target Xbox gamers, I conducted firsthand research by spending several hours watching my nephew play Halo Infinite and discussing the game with him.
